HONA's Story:
From Lockdown Challenge
to Industry Innovation
The Inception in Adversity
The Inception in Adversity
HONA's journey began amidst the uncertainty of the first lockdown, a time when COVID-19 turned lives upside down. Founders Michael and Charlotte faced unexpected career halts; Michael's role in marketing ended abruptly, and Charlotte's salon was forced to close. This pivotal moment led to the birth of HONA - a venture born from necessity, resilience, and the couple's combined expertise.
The Pivot to Creation
The Pivot to Creation
With no income, the duo were forced to pivot. Charlotte, a professional nail technician, began creating press-on nails for clients who still craved beauty in isolation. Michael, tapping into his business acumen, sourced materials and crafted unique nail art decals. This collaborative effort laid the foundation for HONA. What started with a simple pink donut decal soon evolved into a diverse range of nail art products, marking HONA's first steps into the nail care industry.
Building the Team and Brand
Building the Team and Brand
Charlotte's expertise in nail art and Michael's strategic branding skills were the perfect blend to grow HONA. Georgina, our first team member, joined the team, bringing organisational prowess that complemented the founders' creative and strategic skills. Together, they embodied HONA's mission: to educate, inspire, and improve modern nail technicians' talents, with a deep commitment to integrity, transparency, and community service.
Milestones and Growth
Milestones and Growth
Our journey has seen significant milestones. From the launch of our innovative art gels, free from allergens like HEMA, HPMA, and IBOA, to moving into our first official workspace, each step marked HONA's expansion and commitment to innovation. Our hypoallergenic gel system's launch, a daring venture, paid off, selling out within 24 hours - a testament to our belief in safer, quality products
Challenges and Triumphs
Challenges and Triumphs
Developing our hypoallergenic gel system was a challenge that reflected our ethos - innovation over imitation. We stood firm in our commitment to safety, even when it meant deviating from industry norms. This decision, while challenging, brought us closer to nail technicians who appreciated our dedication to advancing the industry.
Community: Our Heart and Future
Community: Our Heart and Future
Our community has been central to our growth. We thrive on their feedback, allowing their needs and insights to guide our product development. This community-led approach has not only strengthened our bond with customers but also driven our innovation.
The Bigger Picture and Future Vision
The Bigger Picture and Future Vision
As pioneers in acknowledging and addressing allergies in the nail industry, HONA has set new safety and transparency standards. Our vision is a nail care industry that is inclusive and safe for everyone. As we look to the future, we're excited to continue our journey of innovation, community engagement, and industry leadership.
