Step into the future of the nail industry with PureFoundation, HONA's groundbreaking hybrid that marries the strength of a rubber base with the grace of PureBuild. Our innovative formula is fortified with advanced ingredients, enabling a level of crosslinking that surpasses traditional gels. The outcome is a product with unmatched adhesive properties, providing a robust foundation that truly stands out in the market.

Please Note - The HONA PureFoundation formula is nearly finalised. As many of our community know, we created this product based on feedback from you. This is a trial product and you are purchasing with the knowledge that the formula/colours/viscosity may be tweaked based on further feedback.

We have, and always been a community-led brand. Your feedback and guidance is always needed and appreciated.

Why choose PureFoundation

This universal gel can be used in many ways it is a strong builder gel (no base required), it is an incredible adhesive for SwiftTips (HONA's soft gel extension system) and is also great as a strengthening overlay.

At the heart of PureFoundation is a key ingredient that forms robust bonds with keratin – the fundamental protein in nails. This leads to dramatically enhanced adhesion, reducing the risk of peeling and chipping and ensuring your manicures are both durable and long-lasting.

Why choose the HONA Gel System?

SAFER - HONA hired world-leading chemists, to create the incredible formula. What this means is that you know the product has been made to the highest standards. No toxic ingredients have been used which has greatly reduced the risk of causing yourself or a client an allergy.

STRONGER - Using state-of-the-art ingredients, the HONA gel system formula was created to be the strongest hypoallergenic brand it can be. It will give up to 3+ weeks of use while giving little to no heat spike.

SMARTER - By choosing the HONA gel system you are future-proofing you and your salon. Developing an allergy to your current gel system can be costly as you will need to rebrand. A hypoallergenic system like ours will greatly reduce the chances of you developing an allergy - future-proofing yourself.